Buy Now Media – Media Planning in the World of Real-Time Bidding
Media is bought on the promise of reaching a particular audience at a given time. Location, time, and price are the hallmarks of online and traditional media…
A Call to Healthcare Marketers: Guide the Conversation
With approximately 125,000 health-related websites, 62 million unique visitors to WebMD per month, and health-related social networks springing up each day…
New Connections in a Digital World
in order to be successful, you need to make meaningful connections.
Visual Storytelling Through Emojis, Memes, & GIFs: Learn How to Use Them to Connect with Your Audience on a Deeper Level
Consumers are constantly encountering millions of visual messages that consist of emojis, memes & GIFs every day. Visual platforms like Instagram, Tumblr…
Ready, Set, Pitch!
WHO: Your Brand WHAT: Pitching an Idea to Bloggers WHEN: Now WHERE: Email, Phone, In Person WHY: To Gain Online Coverage from a Key Influencer HOW: (See below) When trying to pitch an idea to bloggers, you may someday ask yourself, “How did I get myself into this?” It can be intimidating the […]
The World is Speeding Up
Media & technology innovations move fast. What’s the move forward?
18 Checkmarks for a Successful Event
Event planning can be overwhelming and daunting. My experience planning a myriad of events for previous jobs, internships and personal ventures…
How To Begin Personalizing Your Marketing
Starting to personalize content seems like a huge undertaking. And maybe one that should have been done maybe a few weeks to a year ago-ish. But it’s not impossible to catch up.
Measuring Success
All metrics should provide measurement of the content objective
Schools Connecting With Students to Build Digital Communities
In the last six years, college and university campuses across the world have felt the impact of natural disasters and violence, and community members…