In 100 ft, Turn Right into Google Maps
Mobile maps have quietly become a massive part of daily life for Americans. From traffic checks and fastest route…
Real-Life Mom-Stars and Virtual Rock Stars
Have you ever observed a group of moms with their children? They absolutely amaze me — I mean, for hours on end, they keep one eye on Timmy to make sure he doesn’t jump off the monkey bars onto Suzie; they wipe baby drool off the wee lad in the stroller; they keep another […]
Politics, Causes & Advertising: Taking a Stand
When considering making a public statement in regard to social responsibility or to speak out for or against a cause, make sure it speaks from the soul of the company and leadership.
Magazine Apps: We’ve Turned the Page
High user satisfaction can be achieved with magazine apps. Read more!
After Personalization, What’s Next?
The trend for 2019: hyper-personalization. It may not sound very original, but the concept and execution is innovative. It’s basically taking personalization methods and turning up the dial.
Mobile Sites That Drive Sales
Mobile Sites That Drive Sales In the Food, Beverage or Retail industry, mobile search is key to your store being found. Not only will it benefit your overall search rankings, it will make your business easy to find, which in turn will bring customers in your door. The following sites will help you […]
Coke’s Twitter Fail
If you’re in the food and beverage industry and your company is not participating in social media, you need to be. It’s plain and simple.
Hostess with the Mostest
How do brands build a sustained relationship with their consumer, one that keeps the consumer coming back year after year? By connecting with them.
Building Communities and Burgers
There are many success stories involving companies who have had a tremendous response from the end user.
InBound Marketing Rocks
In the January, 2016 issue of Forbes, marketing advisor A.J. Agrawal shared his thoughts on inbound marketing.